Traveling is a fantastic way to explore new areas, create memories and bonds with others, and even learn a thing or two about the local scenery, no matter the time of year. Travel is also important because it can help relieve stress and improve mental health, and it seems that millennials and Gen Z would agree, since they currently make up the top two generations who are currently traveling.  

These two generations, ranging from the 1980s to the early 2010s, are constantly looking for authentic and new meaningful experiences. Partially as result of the isolation from the pandemic and the constant use of social media, Gen Z and millennials are spending more time and money planning travel journeys all over the world.  

According to statistics taken by TravelPerk, “sightseeing is the top reason to travel for 70% of Gen Zers, while experiencing a new local culture is important for 68%.” For millennials specifically, according to Skift Reseach, “half of U.S. Millennials exhibited a penchant for domestic travel, with a strong preference for exploring the diverse landscapes within the country.” This data suggests that not only do these generations want a vacation that is local to the U.S., but they are seeking experiences that are scenic, informative, and experiential to the local culture. It just so happens that America’s scenic byways have all of these factors, making them a perfect vacation for millennials and Gen Zers looking for a unique travel experience. 

Scenic byways are more than just beautiful drives. They are a way to experience a region’s unique history and culture, connect with parks and other recreational opportunities, and make a positive impact in local economies through travel. Located all over the United States, one can easily plan a drive to experience an array of different geological landforms and may even get to see a national park in the area.  

These byways also have a great economic impact by helping communities drive tourism and development, which can result in job creation and generate tax revenue. These routes provide travelers with an opportunity to engage with the natural and cultural history that characterizes each area, showcasing the distinctive qualities of the regions they pass through. 

With over 180 national scenic byways dissecting and connecting different areas of the country, Gen Z and millennial travelers have plenty of choices when it comes to experiencing how vast and beautiful America can be. Locations such as the Blue Ridge Parkway that traverses through North Carolina and Virginia, the Bluebonnet Trail in Texas with its native wildflowers, or Highway 101 in Oregon which has beautiful coastlines and epic viewsheds, and many more across the United States. Although they are all different and unique in what they can offer to travelers, what they all have in common is a history and culture that can best be learned by experiencing them for oneself.  

The protection of scenic byways is at the very core of Scenic America’s mission, and we encourage everyone to experience what they have to offer. We also want to ensure that these byways are protected from scenic blight such as billboards, overhead powerlines, and excessive artificial light, and have the proper funding to be maintained and supported by local governments and agencies. While the summertime is a great time to plan your American road trip, the beauty of the byways is never ending and can be explored year-round. These roads create an authentic experience with wide open spaces that showcase local histories throughout the nation, and are the perfect way to explore the country, no matter which generation you are.