The city of Reno is contemplating allowing all businesses in the downtown entertainment district to have almost unlimited signage – including giant digital signs – normally allowed only for casinos. Use the form below to send a message to the City of Reno today.

City staff has prepared changes to the sign code to allow any business – from pawn shops to liquor stores – in the downtown district in addition to casinos to have 100-foot-tall signs with no limit on number, size or types of lighting.

That could mean more digital displays as big as those erected by casinos. Or it could mean many smaller signs cluttering the downtown streets, degrading further the aesthetics there and possibly lowering property values. And with the prospect of more and bigger signs allowed, it could lead to zone change requests in the future to extend the boundaries of the downtown district so that others can have unlimited signs.

Please join Scenic Nevada in opposing this move to increase signs downtown. Use the form at the bottom of this page to send a letter to the Reno Planning Commission, City Council, city staff, and city manager. City officials are expected to review the proposed changes this month and next.

Send your letter today and pass this email on to others.