Scenic America President Mark Falzone recently joined Art Taylor on The Heart of Giving Podcast to discuss the organization’s mission and how scenic beauty plays a crucial role in enhancing communities across the country. Hosted by the BBB Wise Giving Alliance, The Heart of Giving Podcast highlights leaders in the nonprofit sector who are making a difference in the world.

During the conversation, Falzone emphasized the bipartisan and universally valued goal of preserving and enhancing America’s scenic beauty. He underscored how a well-maintained visual environment contributes to economic growth, environmental sustainability, and overall well-being. Falzone also highlighted Scenic America’s advocacy work in preventing unnecessary tree removal for billboard visibility, supporting scenic byways, and promoting underground utility lines to protect communities from power outages and environmental damage.

One of the key takeaways from the podcast was the idea that everyone deserves to live, work, and travel in a beautiful place. Falzone detailed Scenic America’s ongoing efforts to create policies that preserve the nation’s natural and built environments while collaborating with local partners to ensure scenic beauty remains a priority for communities of all sizes.

“We know that scenic beauty has tangible benefits for mental health, economic development, and community pride,” Falzone noted. “That’s why we continue to fight for stronger policies that protect our landscapes and public spaces.”

Listeners interested in learning more about Scenic America’s work and how they can get involved are encouraged to check out the full podcast episode here.