Scenic America is proud to announce another Trees for Test Drives campaign in partnership with BMW of North America in celebration of Earth Day. From now through May 4, 2025, BMW will donate 25 trees to Scenic America for every test drive of a new all-electric or plug-in hybrid BMW model at participating dealerships. These trees will be planted in fire-damaged areas to help reforest America’s iconic woodlands.

This innovative partnership is part of BMW’s commitment to sustainability and Scenic America’s ongoing work to preserve and enhance the scenic beauty of our nation. Since the program launched in 2023, BMW has donated 40,000 trees to help restore critical ecosystems, improve air quality, and protect the visual character of our most treasured landscapes.

“We’re incredibly grateful for BMW North America’s continued partnership and shared vision for a more scenic, resilient future,” said Max Duchaine, Scenic America’s Communications Director. “What started as a two-week test campaign in 2023 has grown into a bi-annual event with measurable impact. With wildfires becoming more frequent and severe, reforestation isn’t just an environmental priority—it’s an urgent national need. Together, we’re making a difference.”

Scenic America is the only national nonprofit solely dedicated to safeguarding the scenic qualities of our country. In addition to advocating for scenic byways, fighting visual blight, and promoting underground utilities, Scenic America plays a key role in helping restore America’s natural beauty and building more resilient communities.

This spring, visit your local participating BMW Center to test drive an electric model and be a part of something bigger—because every drive can help shape a greener, more scenic future.

Learn more about the campaign and find your local BMW Center at BMWUSA.com.