Scenic America applauds the introduction of Minnesota Senate Bill 485, a groundbreaking measure that seeks to establish a statewide moratorium on new billboards while declaring existing billboards as nonconforming uses. Sponsored by Senator John Marty (DFL-040), this legislation marks a pivotal step toward protecting Minnesota’s renowned natural beauty and fostering a more scenic and tourism-friendly state.

Minnesota has the opportunity to join Vermont, Maine, Hawaii, and Alaska, as the only states to have enacted statewide bans on the construction of new billboards. Minnesota, celebrated for its breathtaking landscapes, iconic lakes, and vibrant tourism economy, can follow the examples set by these four states that prioritize scenic preservation and community character. Senate Bill 485 underscores the value of these natural assets by recognizing the detrimental impact that billboards have on scenic vistas, community character, and the overall visitor experience. The legislation finds that reducing billboard proliferation aligns with the public interest, providing both economic and environmental benefits.

Key provisions of the bill include:

• A Statewide Moratorium on New Billboards: No new billboards may be permitted or authorized across the state, ensuring Minnesota’s scenic beauty is preserved for future generations.
• Reclassification of Existing Billboards as Nonconforming Uses: Current billboards will be designated as nonconforming uses, encouraging long-term compliance with state goals to reduce visual clutter.
• Alignment with Tourism and Transportation Objectives: The bill reinforces Minnesota’s status as a destination of choice for travelers seeking natural and cultural attractions unspoiled by intrusive advertising.

“Scenic America fully supports Minnesota Senate Bill 485 and commends Senator John Marty for his leadership on this critical issue,” said Scenic America President Mark Falzone. “This forward-thinking legislation not only protects Minnesota’s iconic beauty but also enhances the state’s appeal to tourists and strengthens its economic vitality. We urge the Senate Transportation Committee to advance this bill swiftly.”

Scenic America invites residents, conservation groups, and business leaders to join us in advocating for this important measure. By passing Senate Bill 485, Minnesota has the opportunity to follow the examples set by Vermont, Maine, Hawaii, and Alaska, for balancing development with the preservation of scenic and cultural resources.

Minnesota Senate Bill 485 reflects the state’s commitment to protecting its unique landscapes and ensuring unobstructed views of natural and cultural beauty, and exemplifies how limiting billboard proliferation can enhance quality of life, foster tourism, and support long-term economic vitality while preserving the distinctive identity of each state.